> people reject the constant surveillance that feeds it

I’m curious about this. Is this an opinion or is there data to support this? I’m interested because my intuition (not supported by data) is that the average person doesn’t care about that kind of thing, and the most likely explanation is that the volume of advertising is getting absolutely ridiculous.

> It's the never-ending game of get the maximum bag

Yeah, it's an ages old game. It's called capitalism.