Your link to the deleted blog post is wrong. Here's the real link: https://web.archive.org/web/20230122230554/https://www.about...
Your link was just to their main site, which is still online now.
(The root problem is that the posted article's link is also broken due to the affiliate/click tracking stuff businessinsider.com adds. Their redirect system assumes its safe to add additional query args but the wayback machine interprets these as part of the old url to find in its archives)