They had a 10 year head start on EVs (well, Hybrids), with the Prius and blew it.
You can compare Tesla to Hyundai. I was leaning towards Hyundai or a Kia last month, mainly because of Tesla stigma here.
After comparing price (Hyundai/Kia 10% more) and features (lol) Tesla is easily a winner. Sure it's not for everyone, but driving traditional car feels weird now. Car without an app or phone key just feels unbelievable.
Prius prime and rav4 prime are a thing.
Because there is very little point in making a battery powered car. Toyota was told the same thing but with diesel cars. In reality, all those went too far with diesel cars made a mistake. The story will repeat itself with battery cars.
but Toyota sells more cars in a year than Tesla has in the past decade? And no, if they made an EV it probably wouldn't be selling like hotcakes, because an EV is largely an irrational choice for most people (looking at you, guys chilling in your cars on top of the Target in Laurel Heights in SF, waiting for that 80% in 30 minutes) and Toyota isn't good at making something super desirable. All that aside, most workhorses running around today, shuttling passengers and food delivery seem to be old, clapped out Priuses. Can't argue with 45mpg and ultra low running costs, barring the occasional stolen catalytic converter.