Having N people drive to your neighborhood could be more efficient than M people driving to the store individually if M >> N. So now when you want something you drive to the store? How is that better?

I just quit my prime over this news. I was not really buying much from Amazon, I have a list of stuff I need and when it gets big enough I go get it all from local stores so support them. I was kind of keeping prime for the TV and because of their eco pledge. Now that’s gone. I’m not longer a customer, and I couldn’t care less about it.

It's funny because, if anything, this post highlights the futility of consumer-level actions. One corporate action can have the effect of all individual actions of thousands of people over their entire lifetime.