I do wonder about EVGA's decision. Why call gamersnexus in for an interview? It seems to me this is part of a strategy to get intel and AMD tripping over their dicks to get EVGA working on their GPUs - and get one/both of them to agree to conditions nvidia wouldn't.
I think its a smart business move if nvidia has laid their cards on the table so clearly. Reminds me of how valve went all-in on linux development when microsoft threatened their whole business with windows 10.
- why am I dealing with this crap? Its taking from my time that I could've spent on my family!
- And we aren't making much profit at all!
- I don't know people that make products and manage the companies like me
- Life is about people, and I wouldn't betray anyone, so I will keep paying the people that kept my company running
- AMD and Intel probably do the same crap, I don't want to do it again.
- PSUs are doing fine
Which is certainly rough on the employees. But the perplexing part of the announcement is that they aren't going to be entering other segments of the PC industry. Perhaps margins on motherboards aren't healthy enough? High-end designer cases could make money but I suspect the volume isn't there.
No idea when crypto took off and supply was constrained, who was taking the profits - but I'd guess nVidia. Now the partners are left holding huge numbers of boards as the prices crash. My guess is to get allocation from nVidia they had to commit to volume and price, but retailers can just return un-sold stock as sale or return (or just demand to pay less, as they drop prices)
I can see why if you survived that, you might just want to step aside from the market - as next time it might take you down. Especially if you're EVGA and prided yourself on premium products/support - and smell a race-to-the-bottom coming.
As majority of what you pay goes on the GPU itself (memory is at least a commodity) - there's probably not a lot of meat left for the partner that's taking the risks.
Does make you wonder what quality's going to be like on 4xxx.
Also, I've always liked EVGA. I've bought a few of their cards over the years, and many power supplies, and I've never had a bad experience. It seems like they really care about making quality products, which is pretty rare to see nowadays.
If they start expanding into new products with the same focus on quality, that'll be a net gain for the world. Maybe they'll try making laptops again?
Or maybe this is all just an elaborate power move to put pressure on Nvidia and renegotiate their relationship.
My bet is all mainstream games will work on those for eternity, because of peak performance and energy cost.