During COVID I was in Mexico. At some point I wanted to go horseback riding. I was researching places to go horseback riding and I was not at all surprised to see I would have to make some calls to book.

Fast-forward a few weeks, I become pretty good friends with the owner at the ranch I went to. We grab tacos one night and he shares his concerns: They're not doing so well financially and are worried about whether or not they'll be able to afford feed in a month.

I got involved and we solved that problem and a few more: revamped the website (it looked and felt like it was from 2006), I whipped up a booking/reservation system to get more customers through the door, and exit surveys to make sure everything was perfect (and figure out what went wrong if it wasn't).

Bookings this month are up 490% from 2018 (according to the paper waivers they had) and that's without a single dollar spent in paid marketing. I answer a few emails every day from prospective riders and make sure everyone's happy. I get a percentage of each reservation which is cool, but the coolest part is that I get to say I am a co-owner in a Mexican horse ranch.