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Ask HN: How to stop Google from autocorrecting our company name?

woleium Sunday, March 16, 2025

Our small cloud consulting company Autimo has been facing a frustrating issue with Google searches. Whenever potential clients try to search for our company name “Autimo,” Google automatically corrects it to “autismo,” which is obviously not ideal for our brand.

We’re a Vancouver-based cloud consulting firm founded in 2018, specializing in DevOps, cloud engineering, and AWS/Azure/GCP solutions. This autocorrection issue is becoming a real problem for our discoverability and brand identity.

Has anyone dealt with a similar autocorrection problem? What strategies worked for you to make Google recognize your brand name as a legitimate search term? We’ve considered various approaches but would appreciate insights from the HN community on the most effective solutions.

Would increasing our online presence help? Should we contact Google directly? Any suggestions would be greatly appreciated!

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