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Hey HN, I’ve been working on developing my ad blocker for the last number of years and am proud to share that I have now released a new feature that blocks ads directly in apps — not just in a web browser.

What makes this app ad blocker feature special?

- All ad blocking is done directly on device,

- Using a fast, efficient Swift-based architecture (based upon Swift-NIO)

- Follows a strict ZERO data collection and logging policy

- Blocks ads in all apps on iPhones, iPads and Macs

It works as a local VPN proxy, so it filters all of your traffic locally without going through any third-party servers. The app ad blocker works across News apps, Social media, Games and even browsers like Chrome and Firefox.

After using ad blocking in Safari for a long time, it is eye-opening how many ads and trackers are also embedded in apps themselves. The app is available via the App Store, with a 30 day free trial, before an annual subscription is required.

I know there are many other ad blockers available, but I hope the combination of performance, efficiency and respect for privacy will mean that this particular feature is a valuable option.

It also took a LOT of work to get this working seamlessly within the App Store and iOS / macOS limitations, so am glad the app has been able to finally be released into the world.

Full details on the feature are in the release post:

https://www.magiclasso.co/insights/app-ad-blocking/