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iRobot bankruptcy revealed a new kind of competitor: 'the Chinese fast follower'

mywacaday Monday, December 22, 2025
Summary
The article discusses how iRobot, the maker of the Roomba vacuum, is facing intense competition from Chinese 'fast followers' that are rapidly copying its technology and undercutting its prices. The CEO warns that the company may need to file for bankruptcy by 2025 if it cannot keep up with the pace of innovation and price pressure from these competitors.
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businessinsider.com
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