Zara uses AI to dress models virtually rather than book new photo shoots
Vaslo Thursday, January 01, 2026
Summary
Zara, the fast-fashion retailer, is using AI-edited models and virtual clothing to adapt to the challenges posed by shop closures during the COVID-19 pandemic. The article discusses how Zara is leveraging technology to continue showcasing its latest collections to customers despite the physical limitations of retail stores.
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cityam.com