OpenAI to test ads in ChatGPT as it burns through billions
Terretta Saturday, January 17, 2026
Summary
OpenAI plans to start testing ads within its popular ChatGPT chatbot as a way to generate revenue and offset the platform's high operational costs. The move comes as OpenAI faces pressure to find ways to monetize ChatGPT, which has become a major resource drain for the company as it works to improve the AI system.
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arstechnica.com