Clay Christensen's Milkshake Marketing (2011)
vismit2000 Sunday, February 08, 2026
Summary
The article discusses Clay Christensen's concept of 'Jobs to Be Done', which suggests that businesses should focus on understanding the underlying jobs that customers are trying to accomplish, rather than just the specific products or services they offer. It explores how this approach can help companies better meet customer needs and develop more effective marketing strategies.
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